How to Fail at Multi-Location Online Marketing

The Dilemma of Multi-Location Online Marketing

I’ve worked for two large national brands to solve the dilemma of marketing multi-location, local businesses online in a cost-effective manner, Sylvan Learning Centers (1,100 locations) and Coast Dental (200 locations). And next week I start a new gig for a third, PowerChord Systems (thousands of client locations). Those experiences have highlighted to me the [...]

Who Do You Love?

Who Do You Love

Pick One When you get in a personal relationship with someone in real life, you know who you’re getting involved with. But when you get into an email marketing relationship with a business (aka email newsletter), are you making the deep dive with the right brand? Brand or Location? For example, if I sign up [...]

Lights! Camera! Satisfaction!

PRSA Presentation

Video is good! But you don’t need to be scared of it. I use it here on this site and I use it a ton during the day in my Clark Kent role. If you want to add video to your marketing campaign, this presentation may be just right for you, Integrating Video Into Your [...]