Comments for Multi-Location Online Marketing by Mark Regan http://www.markcregan.com Multi-Location Online Marketing Fri, 06 Jan 2012 20:28:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 Comment on How do you exclude yourself from Google Analytics or Omniture SiteCatalyst? by mProgano http://www.markcregan.com/how-do-you-exclude-yourself-from-google-analytics-or-omniture-sitecatalyst/comment-page-1/#comment-1490 mProgano Fri, 06 Jan 2012 20:28:00 +0000 http://www.markcregan.com/?p=714#comment-1490 With use of no-ip you can create a domain name for a dynamic IP address that will block out your IP from GA even when it will change With use of no-ip you can create a domain name for a dynamic IP address that will block out your IP from GA even when it will change

]]> Comment on How to Implement _trackPageview() with Google Analytics new Asynchronous Tab by SEO Sheffield http://www.markcregan.com/how-to-implement-_trackpageview-with-google-analytics-new-asynchronous-tab/comment-page-1/#comment-1489 SEO Sheffield Sun, 04 Dec 2011 10:53:00 +0000 http://www.markcregan.com/?p=996#comment-1489 Look at the source code (html) of your website. The closing body tag will be right at the bottom of the page Look at the source code (html) of your website. The closing body tag will be right at the bottom of the page

]]> Comment on Best Buy Email – FAIL by Mark Regan http://www.markcregan.com/best-buy-email-fail/comment-page-1/#comment-1488 Mark Regan Sat, 19 Nov 2011 11:36:00 +0000 http://www.markcregan.com/?p=1115#comment-1488 Cyberxion, I continue to get receive unwanted emails from them.  Even though they can claim prior relationships to avoid CAN-SPAM compliance, they still have to honor our unsubscribe requests. Mark Regan Cyberxion,

I continue to get receive unwanted emails from them.  Even though they can claim prior relationships to avoid CAN-SPAM compliance, they still have to honor our unsubscribe requests.

Mark Regan

]]> Comment on Best Buy Email – FAIL by Cyberxion http://www.markcregan.com/best-buy-email-fail/comment-page-1/#comment-1487 Cyberxion Fri, 18 Nov 2011 18:17:00 +0000 http://www.markcregan.com/?p=1115#comment-1487 I bought a laptop from Best Buy earlier this year as a gift for a family member. It came with a free 6 month anti-virus subscription, which I told the salesperson who assisted me that I wouldn’t be needing as I already had one that I planned to use. He told me that I had to take it or else he couldn’t sell me the laptop. I knew that was a steaming load of BS, but I took it just to save myself the headache, and so I could just get the hell out of there with the laptop. They asked me for my e-mail address during check-out, and I declined to give it to them. Somehow I still ended up getting e-mails informing me that I needed to register my anti-virus software, and then when the free trial period expired, that I needed to renew it. I just ignored the e-mails for a while, but they began to come in with increasing frequency over the months. I checked my e-mail this morning before work, and I saw several copies of the same e-mail in my inbox that all came in over the past 24 hours or so, each one informing me that “Oops, your anti-virus software has expired, but it’s only $39.99 to renew it!”. I called customer service this morning to get it taken care of because there’s no way to opt out of the e-mails, and because by this point I’m starting to get really annoyed by how obnoxious and forceful these e-mails come across as being. The CSR that I spoke to told me that since the credit-card that I used to purchase the laptop was associated with an account that I’d created on the Best Buy website, they used the e-mail address that’s also associated with that account to send me those e-mails. They said that they were allowed to do this regardless of whether or not I gave them permission to do it, because they had a prior business relationship with me that they were free to exploit for marketing opportunities if they so choose. I appreciated her candor, but I wasn’t a happy camper.   Whether or not they’re technically allowed to do this due to our existing business relationship, it just comes off as shady. Nobody asked me if I’d like to receive these e-mails, and in fact, when they asked for my e-mail address I declined to give it to them precisely because I didn’t. They don’t allow you to opt out of receiving them without requiring you to call them to get it done, which I’m willing to bet a paycheck is something that they’re banking on most people not having the time or inclination to do. The CSR maintains that Best Buy was simply trying to be helpful, and I’m sure the company genuinely believes it. It’s not though. It creates more ill-will than good, and it’s not unusual for this sort of thing to happen. So many businesses these days seem to be under the impression that the possibility that they’ll hook a few people with brute-force marketing is worth the risk that it’ll generate a bit of ill-will, but that doesn’t seem like wise marketing to me. Whether or not Best Buy was simply trying to be helpful, the way that they went about it was obnoxious, and feels rather disrespectful to me. It sets a troubling precedent, and one that leaves me wary of doing business with them again. So if they were trying to be helpful, they failed miserably. I bought a laptop from Best Buy earlier this year as a gift for a family member. It came with a free 6 month anti-virus subscription, which I told the salesperson who assisted me that I wouldn’t be needing as I already had one that I planned to use. He told me that I had to take it or else he couldn’t sell me the laptop. I knew that was a steaming load of BS, but I took it just to save myself the headache, and so I could just get the hell out of there with the laptop. They asked me for my e-mail address during check-out, and I declined to give it to them. Somehow I still ended up getting e-mails informing me that I needed to register my anti-virus software, and then when the free trial period expired, that I needed to renew it. I just ignored the e-mails for a while, but they began to come in with increasing frequency over the months. I checked my e-mail this morning before work, and I saw several copies of the same e-mail in my inbox that all came in over the past 24 hours or so, each one informing me that “Oops, your anti-virus software has expired, but it’s only $39.99 to renew it!”. I called customer service this morning to get it taken care of because there’s no way to opt out of the e-mails, and because by this point I’m starting to get really annoyed by how obnoxious and forceful these e-mails come across as being. The CSR that I spoke to told me that since the credit-card that I used to purchase the laptop was associated with an account that I’d created on the Best Buy website, they used the e-mail address that’s also associated with that account to send me those e-mails. They said that they were allowed to do this regardless of whether or not I gave them permission to do it, because they had a prior business relationship with me that they were free to exploit for marketing opportunities if they so choose. I appreciated her candor, but I wasn’t a happy camper.
 
Whether or not they’re technically allowed to do this due to our existing business relationship, it just comes off as shady. Nobody asked me if I’d like to receive these e-mails, and in fact, when they asked for my e-mail address I declined to give it to them precisely because I didn’t. They don’t allow you to opt out of receiving them without requiring you to call them to get it done, which I’m willing to bet a paycheck is something that they’re banking on most people not having the time or inclination to do. The CSR maintains that Best Buy was simply trying to be helpful, and I’m sure the company genuinely believes it. It’s not though. It creates more ill-will than good, and it’s not unusual for this sort of thing to happen. So many businesses these days seem to be under the impression that the possibility that they’ll hook a few people with brute-force marketing is worth the risk that it’ll generate a bit of ill-will, but that doesn’t seem like wise marketing to me. Whether or not Best Buy was simply trying to be helpful, the way that they went about it was obnoxious, and feels rather disrespectful to me. It sets a troubling precedent, and one that leaves me wary of doing business with them again. So if they were trying to be helpful, they failed miserably.

]]> Comment on How do you exclude yourself from Google Analytics or Omniture SiteCatalyst? by Mark Regan http://www.markcregan.com/how-do-you-exclude-yourself-from-google-analytics-or-omniture-sitecatalyst/comment-page-1/#comment-1485 Mark Regan Mon, 07 Nov 2011 14:28:00 +0000 http://www.markcregan.com/?p=714#comment-1485 No filtering like this is not retroactive in Sitecatalyst nor in Google Analytics.  Sorry. No filtering like this is not retroactive in Sitecatalyst nor in Google Analytics.  Sorry.

]]> Comment on How do you exclude yourself from Google Analytics or Omniture SiteCatalyst? by meg http://www.markcregan.com/how-do-you-exclude-yourself-from-google-analytics-or-omniture-sitecatalyst/comment-page-1/#comment-1484 meg Mon, 07 Nov 2011 13:31:00 +0000 http://www.markcregan.com/?p=714#comment-1484 When you added the IP filtering via Omniture, were you able to apply that filter to historical data (eg. "last week")?  If so, how? Our filter appears to be effective only going forward and didn't filter out old, bad data. When you added the IP filtering via Omniture, were you able to apply that filter to historical data (eg. “last week”)?  If so, how? Our filter appears to be effective only going forward and didn’t filter out old, bad data.

]]> Comment on How do you exclude yourself from Google Analytics or Omniture SiteCatalyst? by Tech http://www.markcregan.com/how-do-you-exclude-yourself-from-google-analytics-or-omniture-sitecatalyst/comment-page-1/#comment-1482 Tech Wed, 24 Aug 2011 22:06:00 +0000 http://www.markcregan.com/?p=714#comment-1482 Yeah, same problem still.  Does anyone have the new command syntax for the new tracking code? Yeah, same problem still.  Does anyone have the new command syntax for the new tracking code?

]]> Comment on MLB, Publix and Buffalo Wild Wings by Mark Regan http://www.markcregan.com/mlb-publix-and-buffalo-wild-wings/comment-page-1/#comment-1481 Mark Regan Sun, 07 Aug 2011 17:08:00 +0000 http://www.markcregan.com/?p=1644#comment-1481 Don't you just love (and hate) personalized search? Thanks for the comment! Don’t you just love (and hate) personalized search? Thanks for the comment!

]]> Comment on MLB, Publix and Buffalo Wild Wings by eric ritter, m. adv. http://www.markcregan.com/mlb-publix-and-buffalo-wild-wings/comment-page-1/#comment-1480 eric ritter, m. adv. Tue, 02 Aug 2011 15:49:00 +0000 http://www.markcregan.com/?p=1644#comment-1480 Just now discovered the MLB fan cave. Great idea and I agree that such a hub would be great for brands such as Publix or BWW.  Publix in particular has numerous "sub brands" it could use to build relationships with fans. Apron's is a great one, but how about a Publix lunch club or dinner club. BWW is a no brainer, as it's the perfect place to catch (almost) any sporting event. Just now discovered the MLB fan cave. Great idea and I agree that such a hub would be great for brands such as Publix or BWW. 

Publix in particular has numerous “sub brands” it could use to build relationships with fans. Apron’s is a great one, but how about a Publix lunch club or dinner club.

BWW is a no brainer, as it’s the perfect place to catch (almost) any sporting event.

]]> Comment on Vendors in the Multi-Location Space by EricaMcClenny http://www.markcregan.com/vendors-in-the-multi-location-space/comment-page-1/#comment-1479 EricaMcClenny Sat, 30 Apr 2011 11:34:00 +0000 http://www.markcregan.com/?p=1562#comment-1479 Mark, I don't know how I missed this article! Thank you for including Expion in your list. We're very excited in the work we are doing with multi location companies like Applebee's, Barnes and Noble College bookstores and others. Anytime you'd like an up close tour of our software, let me know. Erica McClenny Director of Engagement www.expion.com Mark, I don’t know how I missed this article! Thank you for including Expion in your list. We’re very excited in the work we are doing with multi location companies like Applebee’s, Barnes and Noble College bookstores and others. Anytime you’d like an up close tour of our software, let me know.

Erica McClenny
Director of Engagement
http://www.expion.com

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