Lessons In Online Marketing

Overview – Foundation and Assets, Channels and Campaigns

Foundation and Assets

• Websites
  • 25 Ways to Improve Your Website Marketing
  • Usability
    • What is the best way to display my street address on my website?
    • Redirecting ‘non-www’ domain names to ‘www’ domain names using 301 redirects
    • Site Search
    • Set up 404 Page Not Found Tracking
  • Findability
  • Authority
  • Webmaster Management
    • Set up Web Analytics
    • Exclude yourself from web analytics reporting
    • Set up advanced segments in web analytics
    • Set up goals in web analytics
  • Google Webmaster Tools
    • What pages are indexed in Google, Yahoo or Bing?
  • Validity and Compliance
  • Speed
  • Mobile
• Brands

Channels

• SEO
• PPC
• Email Marketing
  • Worst Practices: Email Newsletters – University of Florida
• Affiliates
• Display/Banners
• Local Search
• Social Media and Social Networks
  • Reputation Monitoring

Campaigns

Tactics

• Phone Tracking
  • Do You Want To Track Calls Through Your Website’s Phone Number?

Offline Lessons

• How To Display A Vanity Phone Number